New brand identity of Union bank plc

   Union bank plc unveiled a new brand identity at a ceremony held at Onikan stadium.The bank which was known for their catchword ''Big,Strong,Reliable'' changed it to ''Building a simpler,smarter bank''.

   Speaking at the event,the Chief Executive Officer and Managing Director of Union Bank, Mr Emeka Emuwa, said “We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.”

Union Bank has been a trusted name for Nigerians for nearly a century and we will continue to leverage our heritage as we embrace a rapidly changing world

    The meaning of the logo as explained by The Head, Corporate Affairs & Corporate Communications, Ogochukwu Ekezie-Ekaidem:“Union Bank is one of the longest standing financial institutions in Nigeria and our new identity pays homage to our past and carries with it our proposition for the future. In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism. We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue. Finally, we have included patterns to infuse a contemporary feel to the overall identity,”